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Branding x Packaging x Illustration
PERSEPHONE BREWING CO.
B Corp is to business as "fair trade" is to coffee and "organic" is to veggies. Persephone Brewing Co. is a farm-to-barrle brewery, certified B Corp business invested in process and doing things the right way. Their "farmhouse" approach integrates farming in support of food security, regenerative agriculture and delicious beer!
During my time with Persephone as principal creative, I worked on several special release series cans and many of their core brands. I developed the concept for and illustrated their icon, long-standing
Dry-Hopped Cider brand.
DRY-HOPPED CIDER
Featuring the harvest goddess herself, the cider can takes an illustrative organic approach to suit this lightly sparkling palate pleaser made entirely from BC-grown apples and a blend of hops.
SOUR SERIES
The "Sour Series" is Persephone Brewing Co.' s ongoing exploration of fermentation's tart side. With evolving releases brewed according to seasonal ingredients and market trends, the seaside Sunshine Coast concept highlighting Persephone's location is accessible with interchangeable visual elements. Every sip is an adventure!
SINGLE HOP SERIES
The "Single Hops Series" is a craft-brewed, limited edition beer featuring 4 exotic hops grown on location, Sabro, Columbus, Lotus & Motueka. Beginning with each hop's special qualities, the flavour notes are illustrated to create distinctive, yet cohesive patterns with complimentary colour-schemes for each can
& hop species.
CHOCOLATE HAZELNUT OATMEAL STOUT
Adapting the harvest goddess in the same organic line style to suit hazelnut and chocolate flavour brewed with a nitro process. The foam created by nitro bubbles is thicker and lasts longer because there is less C02 making it's flavour rich and velvety.
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